Increase user engagement and trust with the Social Proof Process: "See, Believe, and Buy" your product.
Social Proof Process
There is a rising need to provide social proof in digital products to increase user engagement. Social proof is the idea that people tend to conform to the actions and opinions of others around them. It is incredibly intertwined with the UX design process, as it relies on the understanding of how users interact with certain products and services.
Through the Social Proof Process, digital product owners / UX Designers can establish trust and build credibility for their digital product. For this process to be successful, users must “See, Believe, and Buy.”
The first step of the Social Proof Process is to make users “See.” To do this, digital product owners / UX Designers need to think about how to increase user engagement and make the product easily visible. This could include featuring user comments and reviews, featuring top influencers, and implementing rating systems.
The second step of the Social Proof Process is to make users “Believe” in their product. This requires providing evidence to support their claims, such as the user’s own experience using the product, similarity of the user’s experience to the experience of other users, and the expertise of professionals. It is also important to think about how to communicate the evidence to the user in a way that will be most effective.
The final step of the Social Proof Process is to get users to “Buy.” This requires digital product owners / UX Designers to think about how to provide an incentive for the user to purchase the product. This could include providing discounts or free samples, offering exclusive content or loyalty rewards, or providing free shipping.
The Social Proof Process is an invaluable tool for digital product owners and UX designers to build trust and credibility with their users. Through providing evidence to support their claims, making the product easily visible, and providing incentives to purchase, digital product owners / UX Designers can establish trust and convince users to “See, Believe, and Buy” their product.