Design CTAs that convert & capture user attention w/ consistency, visibility, simplicity & placement. Boost engagement & build trust, encourage users to take action.
The Goal of Every CTA
Creating effective Call-To-Action (CTA) buttons for a digital product is essential for UX Designers and Product Owners to improve the user experience. CTAs helps direct users to the action you want them to take, from completing a purchase, to registering, subscribing, downloading, and more.
Designing CTAs That Convert
The primary goal of CTA design is to entice users to click. In order to achieve this, you must take the following into consideration.
- Consistency: CTAs should be consistent in terms of size and shape, both within a page and throughout the overall UX of the product. This helps ensure that users will know what to expect when they come across a CTA.
- Visibility: Place CTAs in an area of the page or product where they will be easy to see and click. Highlighting or contrasting the CTA can help attract the attention of the user.
- Simplicity: Keep the design of your CTA's as simple as possible. Too many words or complex visuals may confuse the user, or distract them away from the action you want them to take.
- Proper Placement: Make sure that when you select a location for your CTA it’s easily accessible and clickable. A location with excessive scrolling or a complicated path may lead the user to another area of the product, thus decreasing the chances of them clicking the CTA.
The Benefits of CTA Design
A well designed CTA also boosts user engagement, as it will make sure that users stay on the page they are viewing, while also incentivising them to explore and interact with other areas of the product.
Finally, having a clear and well-designed CTA helps to build trust in the product and its services. By providing the user with a seamless way to take the desired action, they are more likely to be a returning user, and increase their loyalty and engagement.
It is essential that you get your CTAs right. By using the strategies discussed in this guide, you can design effective and engaging CTA’s that will encourage users to take the action you desire. Keep the design simple and consistent, and be sure to place the button in a visible and accessible area for the best results of your digital product.