Digital Marketing Check-up

Steps In The Sales Funnel

1. Traffic: blog or resources page.
2. Homepage: Help Scout’s homepage is clean, visually attractive, and has great contrast. There’s plenty of social proof and a clear CTA.
3. Pricing Page: There are three pricing tiers in their pricing page: company, standard, and plus and a CTA to start the free trial. Moreover, you have the option to save up to 20% by paying annualy.

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Aircall walks the walk when it comes to using content effectively to support and retain customers. In addition to a blog with useful VoIP, sales, and customer success tactics and tips, Aircall has a robust Knowledge Base that customers can use to search for answers to specific questions about the software and phone systems. 

Social listening is great, but also make a point to directly engage your audience. Ask for their opinions and ideas, or fun questions to get to know them better.

Bloom & Wild communicates its value proposition so clearly that its customers perform much of the hard task of marketing for them through word-of-mouth referrals.

If you write at all within your work or school life, you may rely on the Grammarly app to help your text stay clean and clear of errors.

You can also count on the Grammarly blog for comprehensive writing advice, how-to’s, and grammar tips. Just like its writing tool, Grammarly’s content is all about helping you write your best.

Netflix provides the user with a familiar interface with the same site structure on both the website and the mobile screen.

We used the Organic Research Competitors report on Semrush to see all websites that frequently compete with "Yandeks" for website traffic in organic search results.

With Halloween coming up, Pepsi ran a social media campaign to generate buzz, attract attention to its brand, and make fun of Coca-Cola. You might wonder if Coca-Cola reacted to this challenge.

The official company representatives opted out of the game. However, Coke’s fans came up with a creative follow-up message. The battle continued, but this time Coca-Cola definitely won the race with its response. Coca-Cola did a great trick with its robust response. It changed the ad's meaning and made its fans believe Pepsi tried to wear a red cape for Halloween to be a hero, like Coca-Cola.

This great Halloween marketing campaign illustrates two powerful lessons all advertisers and brands have to know to win the race, unlike Pepsi.

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1. Mentioning Your Competitor Directly in an Ad Can Be Risky

2. Consumers Will Always Defend Their Favorites

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If you don’t have access to a CRM yet or your business is still growing, you can use spreadsheets to track customer information and see the growth of your business. Google Sheets templates allow you to have a CRM and a sales dashboard without paying the cost typically needed for such software.

If you don’t have access to a CRM yet or your business is still growing, you can use spreadsheets to track customer information and see the growth of your business. Google Sheets templates allow you to have a CRM and a sales dashboard without paying the cost typically needed for such software.

Granted, many turn to other channels for these kinds of communication. It would be silly not to promote them via email, social media and any other channel your customers frequent.

But using ecommerce retargeting ads to follow up those promotions is a way to communicate with your customers when they’re not directly engaging your site, accounts or emails.

Nike’s email campaign here targets an upcoming special day - Father’s Day.

What’s great about this email is how Nike uses an appropriate product image paired with clever copy. Everyone’s looking for the perfect gift for Father’s Day and Nike serves it to you on a plate (or in an email).