To define it (so many gurus get this wrong and claim “everything” is a funnel—it’s not): a sales funnel is a series of steps designed to guide visitors toward a buying decision. And in this process, awareness, interest, decision, and action are the high-level stages prospective customers and clients move through and they move through your funnel. You see, with an online sales funnel, it’s all about engaging visitors and getting them to click or opt in to your free offers. You just need to figure out how… - How to create a marketing funnel that actually converts - And/or how to improve what you have right now
More and more people are using their smartphones to access the internet. That's why it's important to make your landing pages mobile-friendly. There are three ways you can improve your landing page visitors' experience on mobile devices: - Mobile site viewing - Text size- Screen size
Landing pages are often the first, and sometimes the only, page on your website that a visitor sees, which means they are your most powerful chance to make a pitch for your goods or services. A highly optimized landing page can be extremely effective at converting visitors.
Ways to be persuasive:Urgency: It used to give people an impulse to act now. Ex: "Limited time offer" or "5 days left to participate!"Social proof: This is any third-party claim from outside the company that is used to rationalize decisions. Social proof is most effective when used in context to alleviate a point of disagreement or pain. Ex: Opinions, ratings and reviews, case studies, safety icons, statistics, data, etc.Scarcity: Similar to urgency, but refers to a quantity rather than time. People are drawn to things that seem special or unique. Ex: "2 items left in stock" or "Booked 17 times in the last 6 hours!"Authority: Reliable numbers go a long way, which is why many companies use doctors, celebrities, or celebrity chefs to support their products. Ex: “9 out of 10 doctors recommend…”Reciprocity: If you give it to people for free, they will be more inclined to buy. Ex: Free shipping, giveaways, coupons/discounts, special deals, etc.
When using text over media, the color contrast ratio should be 4.5:1 to comply with the WCAG 2.0 recommendations.
Consider combining a header, description, and video on your landing page to best convey your value proposition. Your page should generally answer the following questions:1. What is this product/service? 2. Why should I buy this product/service? 3. How should I buy this product/service?
Briefly and clearly summarize the specific benefits of the product/service. While 79% of users scan content, only 16% read every word.
You can personalize conversation for every customer based on a @variable. You can do it through conditional logic. For example, you can change the variable in your welcome message to personalize it based on your customer’s location, such as: “Welcome to London”. You can change “London” to any other place on the globe based on the scenario.
You want your animation to look natural, which means you need to make your moving elements obey the rules of physics. In the physical world, an object either starts moving slowly and then speeds up or starts moving quickly and then slows down. Make your animated object move the same way to achieve a more natural look – in animation terms this technique is called easing. Another important motion rule taken from the physical world around us is moving objects along the arcs. So to look natural, your motion element should follow an arc as they move. If your animation includes several elements, don’t make them move simultaneously. Because if you do so, users will try to follow all the moving objects jumping from one element to another.
Short quotes from happy customers can do wonders for your conversion rate, so it's no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. Place these quotes below the form or under the image on your landing page, and boost credibility by including a photo, name, company, and job title along with their quote.
The hero image should be professional-grade and include pictures of people using the product/service to help visitors connect with your offer on a personal level. Finally, always take for granted that visitors are busy and provide them with a visual story that they can absorb quickly.
Google Analytics have simple ready reports that you can directly use. However, you need to use Google Tag Manager for specific measurements and improve your google ad performance. To do this, you have to define and use custom events with Google Tag Manager.
Your funnel represents the road to sales for your product/service. Measuring every step is important for optimizing the process. You can do it with google analytics tools. Here is steps; firstly you have to install Google Analytics and Google Tag Manager. Secondly, you have to define conversion event on Google Tag Manager. Thirdly, you have to create a custom funnel report on Google Analytics.
You need a paid SEO tool to discover your competitors best and worst performing keywords. Semrush or Ahrefs can do it.
You can simply check rivals google ranking on your target keywords regularly on google or you can use a SEO tool to monitor it.
Using a content planner helps you post on a schedule and regularly. You can use tools like Meta Business, Canva or Buffer.
Here is a roadmap for creating content that produces the results you need. The first step is to decide on the subject. The second step is to decide on the focus keyword. The third step is to identify the sub-keywords. The fourth and final step is to decide on the content title and subheadings.
You will attract customers with your value proposition. And you must have layered messages in your value proposition. First layer is functional benefit, the second one is emotional benefit. To create best one, you have to understand the difference.
Every social media has a different nature. Discover them and choose the best ones for you.
Discover the keywords related with your products or services. It helps you to understand what to focus.
To create a funnel strategy, first you have to define your marketing channels and categorize is as funnel steps
Prevent errors without wasting time with this website where you can easily copy error messages.
1. A purposeful user flow works by capturing first-time, uneducated visitors and deliberately guiding them through a widening funnel. 2. A purposeful user flow works by capturing interested researchers who follow a predictable, bottom-up pattern. 3. A purposeful user flow works by providing opportunities to accelerate the path to contact by including a voluntary call to action at every point.
Each piece of your website should be placed according to the visual hierarchy you want to assign it. Whether you aim for F-Patterns or Z-Patterns, you can direct visitors’ eyes and behaviors based on your design. Both patterns emphasize the top horizontal area of your site, or where most designers place the brand’s logo, navigation, and sometimes a search box. All three elements inspire brand recognition and user interaction.
During user research, Wix team realized that too often our users weren't getting the answers to their questions. As soon as they got this wake up call, they felt compelled to act swiftly and not just address the one error message.
Your call-to-action is a crucial part of your marketing mix, but the design must work even harder. Don't assume that users will simply know what you want them to do or where you want them to click.
Establishing a clear visual hierarchy with your content is really important - it can make pages easier to read and enable them to tell a stronger story. It can also help you in moving readers towards the outcomes that you want.
Site tree testing looks at how easy the organization, terminology and other features of your website are to use. Respondents are asked to search for items on the website and then explain how they navigated through the organisation.
The use of too many colors can have a distracting or overwhelming effect on people, so it's important to be careful and choose the most effective ones. In most cases, it's better not to stray from minimalism in design until you have a bigger company logo.
Variety is sometimes not the ultimate goal in great design. To make a long page more cohesive, it can be useful to repeat elements or styles. This way, users will feel as though they have found their place on the page and will find information easier to process.
Keep it easy to read- try to provide sufficient space at the periphery of your layout. Guide readers' focus and attention by spacing out content more around the important stuff, e.g headings, paragraphs, page margins, etc.
Style guides are important for maintaining cohesion and consistency of your content as it comes from different sources. People working on a project need to maintain the company's style already set and provide high-quality content.
Hotjar is a powerful tool which allows you to find out what your users think of your site. With tools for both analysis and feedback, it offers an overview of how to improve the user experience on your website and increase conversion rates
By injecting humor and personality into your designs, you can create a better connection with your customers and provide a more memorable experience. It also creates trust and people enjoy the small details.
Accessibility is easy to overlook or ignore when we're rushing to ship or validate our work. But every little you can do helps someone. We should all be aiming to provide equal access to people with disabilities; even if we do it step by step.
User testing is a great way to uncover usability and design glitches before they affect a large audience. It's better to spot these early on than leave them for later in the process
Testing websites across multiple browsers is a good practice to make sure your website is optimised for different screen sizes.
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Make a style guide before you start your project, so that you can have styling guidelines to follow. Uniformity is great, so don't randomly change things. That is unless it's necessary.
As a website owner, you can try to keep things simple, by limiting themselves to two fonts in your designs. This will avoid any decision making dilemmas and save a lot of time and energy.
Website speed refers to how quickly a browser is able to load fully functional webpages from a given site. Slow websites are bad for business and will drive away potential customers. Sites that load quickly, however, have better chances of drawing in visitors.
When designing product navigation, it's important to consider the user experience at each stage. Would they understand what they can and cannot do? Will they be able to find the information they need to complete their tasks? Consider including design elements such as orientation, landmarks, labeling and other cues that help people know where they are in your app or website.
A mobile-friendly website is the perfect way to show your website visitors how proud you are of your company. The site is visually engaging and easy to use, and allows for fast loading times whilst having a sleek, intuitive design. Sharing content also becomes as simple as a single tap.
Responsive design helps your content seamlessly flow across screens with different resolutions and sizes. This gives you one shared vision, even if you're viewing on a laptop or tablet. No need to maintain mobile and desktop versions of your site - everything will be synced automatically.
A UI kit is a document that contains a collection of assets with design elements such as components and styles. Components are elements that convey meaning and functionality to users. For example, some common UI components are
It is important to keep in mind Hicks' Law when designing visuals (the more options you give, the slower users will make decisions). You should design your visuals so that the simpler they are, the more likely it is that users can focus & reach your desired outcome.
Buyer personas help you understand your customers' (and potential customers') needs. This makes it easier for you to tailor your content, messages, product development and services to meet their specific needs and concerns.
One of the reasons that most big company websites and apps look similar is because we follow familiar patterns. This reduces user strain by making it easier to get things done. They should be focused on getting their task done, not your design choices.
From small details like font size to bigger issues, make sure to double-check your work. It may mean looking at your page from different devices and from a desktop view. Things like images can confuse readers, while too many headings on mobile may leave people wondering where to scroll first.. If you've used a popup window anywhere, check if it's usable or if it blocks anything on mobile.
Put your value proposition forward by advertising to targeted customers. Google Ads, Facebook/Instagram Ads, or any others like them are useful for doing this. They show ads to those people who have opted into seeing them
Fold is the bottom of the visible page when it first loads and the point at which a user would have to scroll to see content beneath it. But it can become more specific with regard to device. For example, on mobile applications such as Instagram or Facebook, a fold often refers to scrolling past a certain point in-feed where the next tier of posts or stories would
Landing Pages often have one objective which might be newsletter sign up, sales, product information, digital downloads and more. If you need a Landing Page quickly then you can use a template.