Define qualitative & quantitative objectives, establish team roles & measure success for successful digital product design.
The Role of Main Objective in Digital Product Design
The main objective is a crucial piece of the puzzle when it comes to designing a successful digital product. This single defining idea guides the rest of the creative and technical decisions of the design process. It provides essential boundaries to the UX designers and product owners that are creating the product and it forms the blueprint for the user journey.
The first step for any designer or product owner should be to map out the main objective of the digital product. There are several critical elements to consider when creating this roadmap for digital product design, as outlined below.
Setting Qualitative Objectives
A well-defined goal is the foundation of any successful digital product. Qualitative objectives are centered around the user, setting up their experience as the priority of the project. It is important to think holistically about the user, asking questions such as “What do they need?” “What do they want?” and “What is their desired outcome?” Keeping the user’s needs at the forefront will ensure better customer experience, which will boost engagement and adoption.
When setting qualitative objectives, it is important to remember to be as specific as possible. Qualitative objectives should be tangible and achievable, providing an actionable path that can be monitored and communicated among the stakeholders.
Setting Quantitative Objectives
On the other end of the objectives, quantitative objectives are more outcome-focused. They take the overall goal for the digital product and put it into numbers. This can include metrics such as:
- Conversion rate
- A/B testing results
- Customer retention rate
- Growth rate
Quantitative objectives are important for making sure the UX design and technical team are staying on track with the product roadmap. They are essential for tracking success and should be monitored and adjusted regularly as needed.
Implementing a Measurement Strategy
The goal for any product is to see customer engagement and satisfaction. The best way to measure these outcomes is to implement a measurement strategy that offers precise and accurate information. This strategy should include a combination of user interviews, surveys, usability tests, and analytics. Not only will this provide important insights into user experience and behaviour, but it will also help the design and product teams improve their product on an ongoing basis.
Establishing Roles and Responsibilities
Within the realm of any digital product, it is vital to clearly establish roles and responsibilities. This is most easily accomplished by creating a product team and assigning roles to individuals that are most aligned with the product’s objectives. Once these roles are identified, it is essential to discuss the team’s responsibilities with each individual. This will not only ensure that everyone is on the same page in terms of the digital product’s direction, but it will also help the team to hold themselves accountable for the success or failure of the product.
The Bottom Line
Overall, the main objective plays a fundamental role in the digital product design process. By creating qualitative and quantitative objectives, implementing a measurement strategy, and establishing roles and responsibilities, the team behind the product will be better equipped to create a successful and engaging product. As the objective is the precursor to any product design, it is essential to consider it carefully and make sure that it is aligned with the direction of the product team.