Organize product info into manageable layers & structure nav. for intutive & efficient product, resulting in higher user engag. & satisfaction.
What is Digital Product Hierarchy?
A digital product hierarchy is the process of organizing and structuring information into manageable and logical components or layers. It is an important part of the user experience design which can help create an intuitive and usable product. This hierarchy structure can be used to dictate how users find and interact with information within a product.
Benefits of Hierarchy in Digital Product Design
- Structured and efficient navigation - As the product information is organized in a structured way, users know where to go and what to expect when they enter a product. This increases usability and allows users to find what they are looking for quickly.
- Increased user engagement - By structuring information in an intuitive and logical way, users are able to access information quickly and easily. This leads to increased user engagement and higher levels of satisfaction with the product.
- Easier maintenance - A well-organized digital product makes it easier for designers and product owners to maintain and update the product. This reduces maintenance costs and allows for faster iterations.
Creating a Hierarchy Structure
There are several ways to create a hierarchy structure. The most common approach is to use a card sorting exercise. During this exercise, UX designers and product owners create a series of “cards” that contain information for the project. They then share these cards with users and ask them to group the cards in a logical manner.
Another approach is to create a navigation bar. By presenting users with a logical navigation bar, it helps guide them through the product and helps make the product easier to use.
Hierarchy is an essential process or phase in digital product design. It helps create a structured and efficient product which provides users with an intuitive and usable experience. By using card sorting and navigation bar methods, UX designers and product owners can create a hierarchy structure that leads to increased user engagement and satisfaction.