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E-commerce

Boost Your E-Commerce Product: Unlock the Power of Content Optimization

Optimize content to maximize customer engagement & sales, invest in marketing, and care about the customer--key essentials for an e-commerce product.

A GOOD EXAMPLE

Farfetch's Sale Example

Sales methods that will appeal to the user, such as promotions and discount opportunities, are clearly stated.

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BENCHMARK

Farfetch's Sale Example

Sales methods that will appeal to the user, such as promotions and discount opportunities, are clearly stated.

Optimize content to maximize customer engagement & sales, invest in marketing, and care about the customer--key essentials for an e-commerce product.

Content Optimization is Vital

Content is an important factor to consider when designing an e-commerce product. UX designer should take into consideration the visibility of the content and optimize it to maximize customer engagement and sales. For an e-commerce product, content should be delivered in a way that is most attractive and easy to digest for the customer. This can include images, videos, and text that is relevant and up to date.

Maximize Visibility

Visibility is key in order to engage customer and increase sales on your digital product spread. Working together with SEO teams, UX designers should set up the page in a way that encourages customers to easily find what they are looking for. Highlighting certain items and creating an easy navigation process should be taken into consideration.

Deliver Trust

Trust is a must in e-commerce. Customers should be able to trust the platform they are using and be sure that the product they are buying is genuine. Creating trust by displaying safety and privacy policy, contact information, and customer support should be taken into consideration by the designer.

Invest in Marketing

Marketing is essential for an e-commerce product. UX designer should design with marketing in order to effectively promote sales. This can include working together with advertising teams to create clear, concise and effective promotional campaigns.

Care About the Customer

 finally, it is essential to care about the customer when designing an e-commerce product. UX designers should make sure that the customer experience is easy and fun to use. Personalization of the product and giving customers the best deals possible should be taken into consideration.

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