Create a successful mobile UX Design with end user in mind: research users & platform, sketch user flow, design responsive & fast, simplify navigation, focus on readability & a11y, test & iterate.
Know your User
Mobile UX design should begin with the end user in mind. Research the users to understand their preferences, needs and motivations. Understand what’s important to them and how they expect to interact with the product.
Research the Platform
Once you’ve identified your users, research the platform they are using. Get a basic understanding of how mobile platforms work and understand how users interacts with them. Consider the different screen sizes, devices and platforms and how this affects user experience.
Sketch the Flow
Before you start creating visuals and user interface elements, sketch the user flow of your product. Create an outline of how a user would interact with your product to give yourself a visual representation of the intended experience.
Mobile experiences have to be designed to work across devices, creating a responsive design is essential. Responsive design focuses on page elements and content scaling and rearranging itself when viewed on different size screens.
Focus on Speed
Mobile users are often on the go and require a fast product, so it’s important to reduce clutter and distractions. Streamline the user flow down to only essential elements and create a minimalistic interface to keep the experience fast and focused.
Navigation is a key element of any mobile experience. It’s important to simplify the navigational menus and ensure user can quickly and easily move between areas of the product. Keep elements familiar and recognizable to save users time.
Design for Readability
Designing for clarity is essential for a positive mobile experience. When designing for different mobile devices and screens, select fonts that are readily legible and make sure to adjust text to the size of the device.
One of the most important things to consider when designing a mobile experience is accessibility. Make sure to design with accessibility features in mind, paying attention to users that have disabilities, those who use screen readers and those who may have difficulty with touch screens.
Test and Iterate
Once the design is finished, test it out on as many physical devices as you can. Send it out to testers to get feedback and use that to adjust and refine the design. Continue to iterate and test until the product is ready to launch.
Creating a successful mobile experience is a challenging but rewarding part of UX design. With a well thought-out design focused on the users and the platform, you can create a positive and engaging mobile experience for your users.