Get the Benchmark List

Homepage

Crafting an Impressive Homepage in Simplicity: The Art of Setting the Scene for a Rich User Experience

Design a simple but striking homepage with focused main objective, minimalistic elements, a story, enticing layout and what you offer.

A GOOD EXAMPLE

Au Lit Fine Linens' Hero Image

The videos of users using the products, used in the hero area, both promote the product and become a reliable reference for other users. The big, white images of bed linen oozes a cozy feeling about the product and promise to change your sleep for the better. The element of promise is clearly visible in the essence of the product, clearly represented by the photographs. 

Learn more

BENCHMARK

Au Lit Fine Linens' Hero Image

The videos of users using the products, used in the hero area, both promote the product and become a reliable reference for other users. The big, white images of bed linen oozes a cozy feeling about the product and promise to change your sleep for the better. The element of promise is clearly visible in the essence of the product, clearly represented by the photographs. 

Design a simple but striking homepage with focused main objective, minimalistic elements, a story, enticing layout and what you offer.

Designing a Simple but Striking Homepage

Creating a homepage for your digital product is not as easy as it sounds, especially if you want to ensure that your main objective is met. Homepages are the first impression a potential user will have of your product, so it should be designed to be memorable and effective. 

To help you design a simple but striking homepage, here are some guidelines to follow: 

  • Focus on one main objective. When creating your homepage, make sure that you have one main objective that you are focusing on. This can be something like signing up, engaging with content, or any other action you want your users to take.

  • Simplicity is key. When designing your homepage, try to keep it as simple and minimalistic as possible. Too many elements on your homepage can be overwhelming, so aim to include only what is necessary to guide the user to the main objective. 

  • Tell a story. Don’t be afraid to include elements in your design that tell a story. A catchy heading that grabs the user’s attention and visually appealing elements like images and iconography can go a long way in helping you create an effective homepage design. 

  • Create an enticing layout. Think about how you want the user to interact with your homepage, and what the user journey will be. The most effective designs are often ones that are intuitive and encourage the user to explore more of the site. Have an eye-catching heading, organize elements in a way that is easy for the user to scan, and include appropriate calls to action

  • Present what you offer. Make sure to let your user know what you’re offering. Whether this is features, a product, services, or something else, your homepage should be an introduction to your product. Include concise descriptions and succinct calls to action to ensure that the user knows what they need to do. 

Designing an effective homepage isn’t always easy, but the key is to keep things simple and focus on one main objective. Connecting visually appealing elements with an enticing layout and informative content will help you create an effective and memorable design.

Related Benchmarks

Get all Benchmarks

Related Benchmarks

Get all Benchmarks
No items found.